Collectivism is a social psychological term that relates to the manner in which humans identify themselves and prioritize their goals. Collectivism, which is the opposite of individualism, focuses on the priorities of the group and not the individual. In a collectivist society, people identify themselves with the goals of the group much more so than the goals of individuals. Collectivism also focuses on things such as fitting into the group, behaving in ways that are in line with social norms, group solidarity, and gaining a sense of identity from being part of the group. America is a more individualistic country (we do value individualism) whereas many Asian countries place a greater value on collectivism.