Behavioral Psychology (behavioral approach)

Behavioral Psychology (behavioral approach)

The behavioral approach was founded by John B. Watson and originally rejected the study of mental processes in favor of the study of overt behavior (observable behavior) and external factors ñ study of observable events. The behaviorists believed all behavior was determined by stimuli in the environment. Today, this approach still stresses the importance of the environment on behavior, but also allows for inclusion of cognitive processes and feelings (early behaviorists rejected cognition in the study of behavior).

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