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Fanship scale
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About Fanship Scale
Author of Tool:
Reysen, Stephen
Primary use / Purpose:
This scale is a unidimensional 11-item scale to measure the degree of identification with fan interest.
Background:
Psychological research on fans has been almost entirely focused on sports fans, with a few studies on celebrity worship being the exception (Maltby, Day, McCutcheon, Houran, & Ashe, 2006). Yet, any individual who is an enthusiastic, ardent, and loyal admirer of interest can be reasonably considered a ‘fan.’
Accordingly, the term fan can be used to describe individuals who are devoted to a myriad of interests, not only sports teams and celebrities. Due to the specific wording of past sports fan identity measures (Fisher & Wakefield, 1998; Heere, 2005; Wann, 2002; Wann & Branscombe, 1993), a new measure of fanship that is broad enough to measure identification with any interest was constructed; the Fanship Scale.
Psychometrics:
The Fanship Scale was once again internally consistent and, as expected, moderately correlated with the Sport Spectator Identification Scale (SSIS) ([alpha] = .81). This lends convergent validity, as both assess the degree of identification with a sports team. Divergent validity was shown with a non-significant correlation with the Marlowe-Crowne Social Desirability (MCSD scale).
Also, marginally significant positive correlations were found for how many hours a month they participated in their fan interest (r = .21, p = .066), and the number of friends they have that also like their fan interest (r =. 19,p = .088). Additionally, the Fanship Scale was significantly negatively related to the close personal distance measure (r = -.24, p = .035). In effect, greater fanship was related to more fan behavior, and a greater desire to keep non-fans at a distance from one’s life. The results provide initial criterion validity for the Fanship Scale evidenced by the correlations with real-life behaviors.
Key references:
- Reysen, S., & Branscombe, N. R. (2010). Fanship and fandom: Comparisons between sports fans and non-sport fans. Journal of Sport Behavior, 33, 176-193.
Files:
Weblink to the tool:
https://sites.google.com/site/stephenreysen/psychology-scales/fanship-scale
Digital Object Identifier (DOI):
http://dx.doi.org/10.13072/midss.472
Information:
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