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Facebook and Networked Interactivity
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Abstract of the thesis
This study examined the communication behaviors of student users of the popular online social networking site (SNS) Facebook. Specifically, the research analyzed the relationships between three categories of antecedent user characteristics: academic achievement, background demographics, and new media use behaviors against the forms of networked interactivity present in Facebook user profile communication: one-to-one, one-to-many, many-to-many and aggregated networked interactivity.
Facebook and Networked Interactivity
Data analysis conducted on student Facebook profiles (N=348) suggests significant relationships between the constitutive forms of networked interactivity and independent variables of academic achievement, gender, user socio-economic background and specific media use behaviors such as instant messaging and online game playing. Under analysis the most frequent relationships found are those between the antecedent variables and one-to-one interactivity. These results suggest that while SNS environments offer users multiple forms of communication to engage one another, direct one-to-one interactivity remains the dominant form of networked interactivity.
Researcher of the Thesis
- Rob Patton
Avail Thesis [sociallocker id=64051]
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