Here in this post, we are sharing the “Ethnocentrism Scale”. You can read psychometric and Author information. We have thousands of Scales and questionnaires in our collection (See Scales and Questionnaires). You can demand us any scale and questionnaires related to psychology through our community, and we will provide you with a short time. Keep visiting Psychology Roots.
About Ethnocentrism Scale
Author of Tool:
Neuliep, J. W., & McCroskey, J. C.
Primary use / Purpose:
Measures ethinocentricm’s procedure in groups.
One of the central concepts in understanding outgroup attitudes and intergroup relations is ethnocentrism. Sumner (1906) defined ethnocentrism as “the technical name for this view of things in which one’s own group is the center of everything, and all others are scaled and rated with reference to it” (p. 13). Sumner (1906) argued that ethnocentrism nourished a group’s pride and vanity while looking on outsiders, or outgroups, with contempt. Ethnocentrism is now recognized as a universal phenomenon experienced in all cultures. The Ethnocentrism Scale measures this concept.
The reliability of the scale determined by Cronbach’s alpha was .92. Full description available in Neuliep, J. W. (2002). Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale, Journal of Intercultural Communication Research, 31, 201-215.
- Neuliep, J. W. (2002). Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale, Journal of Intercultural Communication Research, 31, 201-215.
- Neuliep, J. W., & McCroskey, J. C.(1997).The development of a U. S. and generalized ethnocentrism scale. Communication Research Reports, 14, 385-398.
Weblink to the tool:
Digital Object Identifier (DOI):
The purpose of our website is only to help students to assist them in finding the best suitable instrument for their research especially in Pakistan where students waste a lot of time in search of the instruments. It is totally free of cost and only for creating awareness and assisting students and researchers for good researches. Moreover, it is necessary for you to take the permission of scales from their representative authors before use because copyrights are reserved by the respected authors.
Help Us Improve This Article
Did you find an inaccuracy? We work hard to provide accurate and scientifically reliable information. If you have found an error of any kind, please let us know.
Add comment. we appropriate your effort.
Share with Us
If you have any scale or any material related to psychology kindly share it with us at [email protected]. We help others on behalf of you.