Motivation and Job Satisfaction: does Herzberg’s “two-factor” theory apply to knowledge workers of today?
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Abstract of the thesis
This master thesis highlights the importance of a knowledge manager being fully aware of the drive and desires of their employees, and in this case, Knowledge Workers. Previous research has shed light upon the fact that knowledge management, as well as motivation of knowledge workers is a field in need of more extensive research. As knowledge workers are a growing workforce in todays’ society, the focus on this group will be increasingly important in managing successful businesses. The thesis is based on the “Two-factor” theory formed by Fredrich Herzberg, arguing that there are two separate factors contributing to this; motivation and hygiene factors. He argues that motivation contributes to motivation, and that hygiene contributes to dissatisfaction upon absence. Whether this is the case fifty years later will be explored during the thesis.
Performing interviews of two knowledge managers as well as sending out a questionnaire to their employees was the method used to encounter the answer to the research question, and to uncover other relevant results formed during the process.
The results of this study concluded with the fact that not only was the previous theory formed by Herzberg perceived as a limitation in today’s business environment, it also suggests that education level has some form of impact on motivation regarding the work tasks in the businesses. Whether hygiene factors have the same effect on motivation and job satisfaction as motivation factors was also an interesting question that started to uncovered itself during the research. Furthermore, personalities contribute a great deal to motivation and job satisfaction, and one can conclude with the fact that creating a formula for managing and motivating knowledge workers may not serve its purpose.
Researcher of the Thesis
- Rakel Elisabeth Filtvedt
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