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Independent Variable In an experiment, there are two variables; the Independent Variable (IV) and the Dependent Variable (DV). In the most basic …

Incentives The environment is critical not only in our development, but in determining almost all of our behaviours; why we act the …

Imprinting Why do chicks (no, not those chicks…baby birds…jeez) follow the mother bird and do whatever she does? The reason is that …

Implosion Implosion is a therapeutic technique in which clients imagine and re-live aversive scenes associated with their anxiety. The premise is that …

Implicit Memory Implicit memory, also known as non-declarative memory, involves recollection of skills, things you know how to do, preferences, etc., that …

Imagery Imagery is simply the formation of any mental picture. This simple process has great benefits when it comes to memory. By …

Illusory Correlation Sometimes people believe there is some relationship between events, variables, etc., even though none really exists. This is known as …

I-Knew-It-All-Along Phenomenon (Hindsight Bias) Can you predict who is going to win the NCAA basketball tournament or the next presidential election? After …

Idiot Savant An idiot savant is a person with some type of mental decrement (usually classified as having some level of retardation) …

Identity The easiest way I know to explain and understand identity is this way: a person’s identity is his or her own …