BULLs-eye Instrument about valued life – Primary Care Version

by Psychology Roots

BULLs-eye Instrument about valued life – Primary Care Version

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About BULLs-eye Instrument about valued life – Primary Care Version

Scale Name

BULLs-eye Instrument about valued life – Primary Care Version

Author Details

Tobias Lundgren

Translation Availability

Not Sure

BULLs-eye Instrument about valued life - Primary Care Version
BULLs-eye Instrument about valued life – Primary Care Version


The BULLs-eye Instrument about valued life Primary Care Version (BULLI-PC) emerged from a need to address the growing interest in values-based interventions in healthcare, particularly within primary care settings. Its creator, Tobias Lundgren, a psychologist from the University of Uppsala, recognized the potential for this approach to empower patients and improve their overall well-being.

Drawing inspiration from the existing Bull’s Eye Values Survey (BEVS), the BULLI-PC streamlines the assessment process specifically for primary care environments. This adaptation ensures it is brief, efficient, and easily administered within limited appointment times. By incorporating a user-friendly dartboard metaphor and a simple scoring system, the BULLI-PC allows patients to quickly identify and clarify their core values, assess their current alignment with those values, and track their progress over time.

This introduction of the BULLI-PC signifies a shift towards a more patient-centered approach in primary care. By prioritizing individual values and facilitating discussions around what truly matters, the BULLI-PC empowers patients to take an active role in their health and well-being, ultimately leading to more meaningful and fulfilling lives.

Administration, Scoring and Interpretation

  • Introduction: The healthcare professional explains the purpose of the BULLI-PC and clarifies confidentiality.
  • Value Identification: Patients brainstorm 10-15 values that are important to them in various life domains (e.g., health, relationships, career).
  • Value Prioritization: Each value is placed on the dartboard based on its relative importance, with the most important placed in the center and less important towards the outer rings.

Reliability and Validity

The reliability and validity of the BULLs-eye Instrument about valued life Primary Care Version (BULLI-PC) have been the subject of some research, but it’s important to understand the current limitations:


  • Test-retest reliability: The BULLI-PC has shown moderate test-retest reliability, meaning scores tend to be consistent when administered twice over a short period. However, more research is needed to confirm this across different populations and settings.
  • Internal consistency: The BULLI-PC’s internal consistency, which measures how well its different parts assess the same underlying concept, has not been extensively evaluated.


  • Content validity: The BULLI-PC appears to have good content validity, meaning it covers relevant aspects of personal values in a primary care context. However, this is mainly based on expert opinion rather than empirical evidence.
  • Criterion validity: The BULLI-PC has shown significant correlations with other established measures of well-being and mental health, such as the Satisfaction With Life Scale and the Depression and Anxiety Scale (DASS). This suggests it may capture important aspects of valued living. However, more research is needed to explore its validity in predicting specific outcomes or measuring change over time.

Available Versions



Lundgren, T. Power point presentation: Bulls-eye! validation. University of
Uppsala, Sweden

Lundgren, T., Dahl, J., & Hayes, S. C. (2008). Evaluation of mediators of change in the treatment of epilepsy with acceptance and commitment therapy. Journal of behavioral medicine31, 225-235.

Important Link

Scale File:

Frequently Asked Questions

What is it?
A tool to help identify and clarify your core values.
Assess how well your actions align with those values.
Track progress towards living a more fulfilling life.

Who uses it?
Patients in primary care settings.
Can be used by individuals for self-reflection.

How does it work?
You brainstorm your values and place them on a “dartboard” based on importance.
Scores are calculated to show consistency (actions match values) and persistence (upholding values despite challenges).
Used in a discussion with a healthcare professional to explore areas for growth.

Is it reliable and valid?
Early research shows promising results, but more is needed.


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