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Control Condition (control group) During many experiments, researchers often include treatment groups (the groups that are given the treatment/IV) and a control …

Continuous Reinforcement This is an operant conditioning principle in which an organism is reinforced every single time that organism provides the appropriate …

Continuity Continuity is a Gestalt principle of perceptual organization that states people have a tendency to group stimuli into continuous lines and …

Contiguity A contiguity is a behaviourist approach that states, for learning to occur, the response must occur in the presence of or …

Context This term refers to the situation or circumstances in which an event occurs…the particular setting in which the event occurs. For …

Content Validity Content validity is an important research methodology term that refers to how well a test measures the behavior for which …

Constructivism Constructivism is the theory that we learn most effectively through experience. In Jean Piaget’s research on child development, he said that …

Constructive Recall According to the schema theory of memory organization (please look up the term “schema” for additional information), long-term memories are …

Construct Validity Construct Validity refers to the ability of a measurement tool (e.g., a survey, test, etc) to actually measure the psychological …

Construct Construct refers to any complex psychological concept. Examples would be a person’s motivation, anger, personality, intelligence, love, attachment, or fear. A …